Demand for Vehicle Insurance Surges Ahead of Eid Homecoming 2025, Simas Insurtech Continues to Rely on Its Services
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Going back to the village (doc) |
Printable.biz.id – Ahead of the 2025 Eid homecoming season, the demand for vehicle insurance has seen a significant increase.
The President Director of PT Asuransi Simas Insurtech, Teguh Aria Djana, stated that the surge primarily occurred within the period from 30 days to 14 days before Eid.
"The demand increase during March 2025 was nearly 80% compared to February 2025," Teguh told Kontan on Friday (March 28).
Despite the sharp rise in demand, Simas Insurtech has not introduced any special promotions for vehicle insurance. The company remains committed to its existing service strategies to attract customers.
In terms of revenue targets, Simas Insurtech aims to achieve Rp 60 billion in vehicle insurance premiums for 2025. However, its first-quarter (Q1) performance this year has not met expectations.
“In Q1 2025, we recorded a significant decline in premiums compared to last year. As of March 2025, we registered premiums totaling Rp 6.2 billion,” Teguh said.
Despite these challenges, the company remains optimistic about achieving its targets by relying on high-quality services and established marketing strategies.